Many of the same characteristics that differentiate from the competition will set Reverb LP apart from existing platforms, including: “Based on the success and support we’ve experienced with and the knowledge we’ve gained growing the platform to what it is today, we’re uniquely positioned to provide the record industry with the best online marketplace for buying and selling records.”Īccording to the press release: "Since launching in 2013, has grown into the most popular music gear website in the world, with sales expected to reach nearly $400 million this year and more than 10 million musicians and music lovers around the world visiting the website each month. “The current options for buying and selling records online - whether you run a store or just have a personal obsession, like me - is cumbersome,” said Reverb LP President Dan Melnick, who has more than 400 records from his personal collection on the site. The website will offer record stores, collectors, and music fans an easier and more cost-efficient option for buying and selling records and other physical music formats online. Backed by what it claims is "the world’s most popular music gear site", Reverb LP aims to be "the best place online to buy and sell records". Chances are, however, that at least one of these LPs will transport you to the quasi-psychedelic glory land of vinyl at its best.The website recently announced an open beta launch for Reverb LP. Whether you dig the music or not, spinning any of these LPs will give you a good idea of what your stereo rig is capable of. The good news is that more than a few labels are doing it, and some are even forging new analog techniques.īelow are ten albums that have miraculously made it past all of the production pitfalls to stand proudly as some of the very best sounding 12-inch vinyl LPs currently available. If dust hasn’t found a way in and the vinyl releases cleanly from the metal stampers, we may have an excellent sounding vinyl LP on our hands.Īs one who has overseen vinyl production from microphone to final packaging, I can attest to the Sisyphean nature of making a high-quality LP. A pressing machine operator installs the stamper onto a huge machine that drops goobers of (what we hope is properly formulated) vinyl onto the metal plates and then squeezes them together just like you’d make waffles. The plating engineer packs the metal stampers into another odd looking packaging device and delivers it for pressing. Pressing: Let’s assume plating produced clean stampers.Lacquers are often destroyed in failed attempts to create stampers, and must be cut again. Excellent, now the cutter screws the lacquer into a what looks like a medieval torture device and ships it off to an electroplating plant where another engineer sprays the lacquer with silver, dips it in a nickel bath, zaps it, and eventually ends up with two metal plates called stampers. Plating: Let’s assume the cutting engineer produced a near-perfect lacquer.Environmental restrictions on certain chemicals have made modern lacquer production fussier than it used to be. Producing the blank lacquer disc: In 2013 a bad batch went out from Japan and screwed up cutting sessions around the world.If the cutting engineer is not the dude at the plant who just pounded three beers on his Friday lunch break, but rather a sober and experienced cutting engineer working in a sterile environment on a well maintained lathe, there is hope of a properly cut lacquer. Cutting a lacquer disc: The cutting engineer plays the stereo tracks and uses a lathe to cut grooves into a blank lacquer disc.It’s best to cut an LP from specially prepared masters or from the unmastered mixes. Even many top-notch mastering engineers optimize tracks for digital media, and not for cutting an LP. Mastering the stereo tracks: Mastering is the final polishing of the mixes for commercial delivery.Plus the demands of mixing for digital streaming have left a generation of mixing engineers bereft of techniques best suited to making analog LPs. Recording: With today’s shrinking budgets, home studios and self-taught engineers, the probability of an exceptional recording using exceptional equipment is lower than ever. We’ve separated each of the steps below, each a potential pitfall on the long journey of delivering a high-quality LP. Producing an LP is a multi-stepped process. SHOP NOW The Complex Process of Producing an LP
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